Growth in top travel markets expected to grow between 6-10% per year through 2026

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According to new research from Phocuswright, the global travel market is forecasted to grow between 6-10% per year through 2026.  The industry has now exceeded pre-pandemic levels, recording a 24% jump in gross bookings in 2023, and a total spend of $1.5 trillion. Phocuswright’s Global Travel Market Report 2024 highlights the growing dominance of online travel, projected to expand at almost 10% between 2023 and 2026.  This digital shift is driven by evolving consumer behavior, improved digital infrastructure, and technological advancements.  By 2026, online bookings are expected to account for 65% of all travel bookings globally, up from 61% in 2023.
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