Italy’s digital travel footprint decline

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The Data Appeal Company - Almawave Group has released its latest macro report on Italy’s tourism landscape, revealing a notable decline in the digital footprints tracked across the country. The report, which examines 32 million of online reviews and feedback collected from September 2023 to August 2024, reflects a significant drop from the 40 million analyzed in the previous year. Key findings suggest that rising costs and inflation-driven economic constraints have reshaped travel behaviors, influencing both the quantity and nature of digital interactions in the tourism sector.
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