More than a rainbow flag: 6 strategies to make destinations genuinely inclusive

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What does it truly mean for a destination to be LGBTQ+ friendly today? A new analysis by The Data Appeal Company reveals that inclusivity must go far beyond rainbow flags and Pride campaigns if destinations want to be perceived as genuinely open and welcoming. The benefits are clear. According to the WTTC and IGLTA, LGBTQ+ travellers represent a £200 billion global market, with strong spending power and high travel propensity. The US alone contributes £65 billion.
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