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Four in five (79%) travellers in EMEA intend to go on more or the same amount of holidays in 2026 compared to 2025, including 39% who plan to go on an increased number, according to new industry research conducted by Mortar, of more than 22,000 adults across 11 key travel markets in Europe, the Middle East and Africa. Figures from the research, included in Marriott Bonvoy’s 2026 EMEA Ticket to Travel Report, suggest continued overall momentum for the region’s travel sector next year. The average traveller in EMEA is planning five holidays in 2026, with two domestic holidays within their own country, two short-haul breaks (a four-hour flight or less), and one long-haul trip.
Book Now: Beautiful World Travel
Four in five (79%) travellers in EMEA intend to go on more or the same amount of holidays in 2026 compared to 2025, including 39% who plan to go on an increased number, according to new industry research conducted by Mortar, of more than 22,000 adults across 11 key travel markets in Europe, the Middle East and Africa. Figures from the research, included in Marriott Bonvoy’s 2026 EMEA Ticket to Travel Report, suggest continued overall momentum for the region’s travel sector next year. The average traveller in EMEA is planning five holidays in 2026, with two domestic holidays within their own country, two short-haul breaks (a four-hour flight or less), and one long-haul trip.
Book Now: Beautiful World Travel
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