Book Now: Beautiful World Travel
A new report by The Data Appeal Company, the leading tourism intelligence firm part of the Almawave Group, by analysing thousands of reviews, OTA rates, and digital traces, reveals how the Holy Year reshaped tourism, visitor experience, and the global perception of Rome. The Jubilee ultimately redirected visitor flows, spread spending across flexible accommodation types, and enhanced the perception of Christianity’s symbolic sites. Although traditionally popular attractions such as the Colosseum, Trevi Fountain, and Pantheon remained on the podium, Vatican landmarks saw unprecedented growth. St Peter’s Basilica experienced a remarkable +93% increase in digital traces, while maintaining an exceptionally high Sentiment Score of 94.5/100. Much of this growth was likely fuelled by Jubilee pilgrims coming specifically to cross the Holy Door, a key rite available only during the Holy Year. In parallel, the Vatican Museums recorded a more moderate yet significant rise with +10% in digital traces and a Sentiment Score of 89.7/100, up 2.4 points from 2024.
Book Now: Beautiful World Travel
A new report by The Data Appeal Company, the leading tourism intelligence firm part of the Almawave Group, by analysing thousands of reviews, OTA rates, and digital traces, reveals how the Holy Year reshaped tourism, visitor experience, and the global perception of Rome. The Jubilee ultimately redirected visitor flows, spread spending across flexible accommodation types, and enhanced the perception of Christianity’s symbolic sites. Although traditionally popular attractions such as the Colosseum, Trevi Fountain, and Pantheon remained on the podium, Vatican landmarks saw unprecedented growth. St Peter’s Basilica experienced a remarkable +93% increase in digital traces, while maintaining an exceptionally high Sentiment Score of 94.5/100. Much of this growth was likely fuelled by Jubilee pilgrims coming specifically to cross the Holy Door, a key rite available only during the Holy Year. In parallel, the Vatican Museums recorded a more moderate yet significant rise with +10% in digital traces and a Sentiment Score of 89.7/100, up 2.4 points from 2024.
Book Now: Beautiful World Travel
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