Riyadh Air’s Sfeer Loyalty Program and Hilton Announce Strategic Partnership to Elevate Hospitality

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Hilton and Riyadh Air have announced a strategic partnership naming Hilton the inaugural hotel partner for Sfeer, the recently launched lifestyle loyalty program powered by Riyadh Air. The partnership reflects a shared commitment to innovation, premium service, and customer-centric travel - uniting Hilton’s hospitality excellence with Riyadh Air’s vision to connect Saudi Arabia to more than 100 global destinations by 2030. Sfeer Founding Members – early registrants to the program - will be the first to enjoy the benefits of Sfeer partnerships as it continues to grow ahead of commercial flight sales.
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