Online Multi-Day Tours emerge as travel’s next big growth opportunity

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The multi-day online tour segment is growing rapidly, with an annual growth rate of 26.6% over the last three years, reaching £12.1 billion in revenue in 2024, according to recent research by Arival. This trend is expected to continue in 2025, positioning multi-day tours as a key driver of growth for the travel experience industry. Adalte, the leading B2B hub for the distribution of multi-day tours and package tours, points out that the main challenge in this sector has historically been the digital breach, i.e. the difficulty of managing and standardising complex tour content compared to unique and more standardised products such as hotels or flights. Multi-day tours require content uniformity, which implies technological aggregation, connectivity and product format standardisation
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