Book Now: Beautiful World Travel
As part of Finnair’s new strategy, published in November, Finnair has also renewed its brand strategy. And at the core of the renewed brand is the airline’s Finnishness, which is also increasingly visible in customer experience, including the Finnair soundscape. Fourth-generation Finnish musician and composer Lauri Porra – the great grandson of Finnish composer Jean Sibelius – has composed a new music ensemble called Matkantekijä (Traveller), which depicts the Finnish mindscape and the atmosphere of travel. From the end of February, this music will be heard on Finnair’s planes, lounges, as well as in marketing and customer service touchpoints.
Book Now: Beautiful World Travel
As part of Finnair’s new strategy, published in November, Finnair has also renewed its brand strategy. And at the core of the renewed brand is the airline’s Finnishness, which is also increasingly visible in customer experience, including the Finnair soundscape. Fourth-generation Finnish musician and composer Lauri Porra – the great grandson of Finnish composer Jean Sibelius – has composed a new music ensemble called Matkantekijä (Traveller), which depicts the Finnish mindscape and the atmosphere of travel. From the end of February, this music will be heard on Finnair’s planes, lounges, as well as in marketing and customer service touchpoints.
Book Now: Beautiful World Travel
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