European heat drives bookings to cooler destinations

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RateHawk, a B2B platform for booking accommodation, flights, and transfers, reports that this summer’s travel trends are being significantly influenced by the rising popularity of ‘coolcation’ destinations, a direct response to heat waves across Europe. In June, the number of travel agents’ searches for cooler destinations on RateHawk was 8% higher than in the same period last year. Also, this summer’s travel trends are being shaped by the impact of global sporting competition, driving long-haul destination bookings across the Americas.
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