Saudi Red Sea: The Undiscovered Coastal Marvel Launched to Trade at WTM London

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The Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority (STA), His Excellency Ahmed Al-Khateeb, officially opened the Saudi Pavilion on the first day of the 2024 World Travel Market (WTM), with Saudi Tourism Authority CEO Fahd Hamidaddin, and UK Minister for Tourism Sir Chris Bryant. With an on-stand celebration, His Excellency inaugurated Saudi’s newest coastal tourism destination - the Saudi Red Sea. NEOM, Amaala, Red Sea Global, Jeddah Historical and KAEC, were among the coastal destinations that were present on stand, showcasing the rich offerings of the new super destination.
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